AnalysisArticle NEW THINKING, from dream to reality A little over 13 years ago, when I wrote on my LinkedIn profile, paraphrasing Martin…apple tree10 November, 2020
AnalysisArticle Branded Content and videogames, an epic combination The COVID-19 health crisis has upset the business plans of a wide range of businesses.…apple tree27 July, 2020
AnalysisArticle Cecilia Ossorio speaks at Onda Cero Radio Cecilia Ossorio, Head of Health Communications at apple tree, participates in the Radio Cuarentena podcast,…apple tree8 June, 2020
AnalysisArticle Transforming events during the Covid-19 crisis The COVID-19 pandemic is showing us how the way the industry thinks about events is…apple tree6 May, 2020
AnalysisArticle Brands in the face of the COVID-19 crisis 5 Communication Keys to Surviving the Pandemic With the COVID-19 pandemic, the world is facing…apple tree2 April, 2020
AnalysisArticle Why is Brand Purpose so in fashion? The development of a good corporate purpose is strategic, as we think and defend in…apple tree26 February, 2020
#socialsceneAnalysis Social Brands: The most valuable brands on social media Which is the most popular brand on social media? Facebook, still king of the castle after…apple tree18 July, 2019
AnalysisArticle Blockchain, the technology that could revolutionise the communications sector Blockchain by Alejandro Dominguez, apple tree's Director of Innovation We’ve been hearing about Blockchain for a…Alejandro Dominguez27 June, 2019
#socialsceneAnalysis Digital Tourists: The most influential tourism brands on social media How do social networks affect the way we make holiday choices? Facebook knows where you’re…apple tree10 April, 2019
#socialsceneAnalysis Influencers in the World Cup 2018 The most influential players of the World Cup in Russia Which footballers playing in the…apple tree17 July, 2018
#socialsceneAnalysis Top Spanish journalists on Twitter Who are the most followed Spanish journalists on Twitter? Which areas of the media do…apple tree20 September, 2018
#socialsceneAnalysis The brands who lead on social networks 2018 Which are the most followed brands in social media? Facebook rules, but sport brands are…apple tree4 April, 2018
#socialsceneAnalysis Influencers: The fight for the followers In our last SocialScene on influencers, in September 2016, we put a face to these opinion leaders:…apple tree29 November, 2017
#socialsceneAnalysis The world’s most influential media on social networks THE MOST INFLUENTIAL MEDIA Over half the users of social networks use platforms such as…apple tree1 June, 2017
#socialsceneAnalysis Most followed brands in 2016 Most followed brands in 2016apple tree1 December, 2016