Isaac Newton wasn’t the first person to see an apple fall from the tree, but he was the first person to look at it differently.

WELCOME TO NEW THINKING

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WE ARE A STRATEGIC COMMUNICATIONS AGENCY

NEW THINKING is in our DNA and the reason we are different.

It means studying the challenges faced by brands from different angles, in order to develop more innovative communication strategies that provide new competitive advantages.

OUR WORK

We partner with our clients to increase their brand relevance and improve business results.

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EUROPEAN UNION

Juntos por Nicaragua

AECC

Emergency Communication Plan

PUMA

Future Flash an innovative brand experience

SERVICES

We develop innovative communication strategies that combine Market Insights, Strategic PR, Creativity and Digital Marketing.

STRATEGY & INSIGHTS

- Consumer insights
- Analisis & research
- Strategic planing

Strategic pr

- Corporate & brand communications
- Influencer marketing
- Experiental & events

Creativity

- Branding
- Design
- Production

Digital marketing

- Branded content
- Social media
- Conversion

NEW THINKING

We believe in communicating with purpose and not just making noise. We believe in courageous leaders and the ability of diverse integrated teams to drive positive change.

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Analysisnew thinking
3 March, 2022

CORPORATE PURPOSE IN THE AGE OF CLIMATE CHANGE

In the latest edition of #NewThinkingInsights, APPLE TREE analyzes and discusses the importance of corporate purpose and sustainability to drive company growth. We discuss why it is imperative today to…
apple tree
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#appletreebytes in a biteLeadersnew thinking
14 February, 2022

ROCHE Diagnostics, R&D as important as ever

Adriana Rubio, CEO of Roche Diagnostics, explains how COVID has brought the essential role of health research to the table. Thanks to it, we are able to formulate vaccines and…
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#appletreebytes in a biteLeadersnew thinking
6 July, 2021

CAPSA a BCorp company with a purpose

José Armando Tellado is the CEO of CAPSA FOOD whose brand, Central Lechera Asturiana, is the third most selected consumer goods brand in Spain, according to a recent study published…
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BRANDS WHO BELIEVE IN NEW THINKING

WE ARE CREATIVE, CURIOUS, DARING THINKERS…
AND NICE PEOPLE TO WORK WITH

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