AnalysisArticle NEW THINKING, from dream to reality A little over 13 years ago, when I wrote on my LinkedIn profile, paraphrasing Martin…apple tree10 November, 2020
AnalysisArticle Branded Content and videogames, an epic combination The COVID-19 health crisis has upset the business plans of a wide range of businesses.…apple tree27 July, 2020
AnalysisArticle Cecilia Ossorio speaks at Onda Cero Radio Cecilia Ossorio, Head of Health Communications at apple tree, participates in the Radio Cuarentena podcast,…apple tree8 June, 2020
AnalysisArticle Transforming events during the Covid-19 crisis The COVID-19 pandemic is showing us how the way the industry thinks about events is…apple tree6 May, 2020
AnalysisArticle Brands in the face of the COVID-19 crisis 5 Communication Keys to Surviving the Pandemic With the COVID-19 pandemic, the world is facing…apple tree2 April, 2020
AnalysisArticle Why is Brand Purpose so in fashion? The development of a good corporate purpose is strategic, as we think and defend in…apple tree26 February, 2020
AnalysisArticle Blockchain, the technology that could revolutionise the communications sector Blockchain by Alejandro Dominguez, apple tree's Director of Innovation We’ve been hearing about Blockchain for a…Alejandro Dominguez27 June, 2019