News We organized the BOEHRINGER INGELHEIM Awards for health journalism We successfully organized the 33rd edition of the Boehringer Ingelheim Awards for Health Journalism and…apple tree17 December, 2020
#appletreebytes in a biteLeaders VW: zero emissions by 2050 Laura Ros, the CEO of Volkswagen Spain, explains how the iconic brand is the first…apple tree16 December, 2020
News BUFF selects us to be their strategic communications and PR agency The BUFF brand has selected us to help with the development of its corporate strategic…apple tree28 October, 2020
News Ecovidrio Awards, produced with the stamp of APPLE TREE ‘NEW THINKING’ Our creative proposal guaranteed that the XXI Ecovidrio Awards, virtual event was of the highest…apple tree4 December, 2020
News ‘GIRA Mujeres’, for Coca-Cola, wins bronze for “Best Responsible Event” in the Eventoplus Awards The GIRA Mujeres event, which we produced and organized for Coca-Cola, has won bronze in…apple tree4 December, 2020
News APPLE TREE, the agency most desired by brands in Spain, according to El Publicista For the second consecutive year, APPLE TREE has been ranked as the most aspirational and…apple tree3 December, 2020
News VINTED BETS ON APPLE TREE’S “NEW THINKING” Vinted has selected us to be the company’s new strategic partner for communication and PR…apple tree1 December, 2020
News Carme Miró talks about the challenges around implementing brand purpose, in Anuncios Brand purpose is more necessary today than ever. More and more consumers care if a…apple tree26 November, 2020
News Olivia Walsh talks about diversity and goodness in Tomilli interview Diversity is key to everything we do at APPLE TREE. It allows us to have…apple tree23 November, 2020
News Harris Castillo and Mireia Gallart promoted to Account Directors At APPLE TREE we maintain our firm commitment to attracting and retaining talent regardless of…apple tree19 November, 2020
News Jaime Lobera discusses Christmas campaigns in the year of the coronavirus This year, marked by the Covid-19 pandemic, has generated a lot of uncertainty in almost…apple tree16 November, 2020
AnalysisArticle NEW THINKING, from dream to reality A little over 13 years ago, when I wrote on my LinkedIn profile, paraphrasing Martin…apple tree10 November, 2020
News We won a Gold ASPID in Medical Marketing Our gamified-training strategy "Biosimilar Hunters", for Kern Pharma, has been awarded a Gold in the…apple tree28 October, 2020
News Influencers with purpose for brands with purpose The current crisis caused by COVID-19 has increased consumer expectations regarding corporate social responsibility. This,…apple tree23 October, 2020
News “Leadership with purpose”, by Jaime Lobera Brand purpose makes more sense than ever in the current situation we are all being…apple tree28 October, 2020
News Audience building, key in content marketing Jacobo Zelada, apple tree communications Partner and Director of the Madrid office and the content…apple tree23 October, 2020
#appletreebytes in a biteLeaders Socially responsible investment is more profitable Joan Cavallé is the CEO of Caja de Ingenieros, a credit union in which the…apple tree15 October, 2020
News Our office in Bogotá celebrates its 5th anniversary Apple tree is in a celebrating mood this October, as our Bogotá (Colombia) office has…apple tree15 October, 2020
News Bankinter, new APPLE TREE client We are proud to be the new strategic partner of Bankinter, who are entrusting us…apple tree12 November, 2020
News apple tree presents the LEGO Christmas campaign 2020 We are very proud to be the communication agency for such an iconic brand as LEGO.…apple tree13 October, 2020
News Water and sanitation campaign for the EU in Nicaragua apple tree has created, for the European Union, a multi-channel campaign in order to raise awareness of the contribution…apple tree6 October, 2020
News Presenting the new range of BMW & MINI XEVs to media apple tree has once again been trusted by BMW & MINI to present the new XEV range…apple tree2 October, 2020
#appletreebytes in a biteLeaders New, entirely digital, product launches in the agricultural sector Manuel Melgarejo is the President of Corteva Agriscience, the company of reference in seed technology, crop protection…apple tree28 September, 2020
News We are proud to have created the acb 20/21 season launch campaign “Start to dance” is the creative concept developed by apple tree & SEEDS, our in-house…apple tree21 September, 2020
News Carme Miró leads DIRCOM session with Brian Solís Our CEO, Carme Miró, was the moderator of the latest “Mandarin Virtual” session, organized by…apple tree25 September, 2020
News Olivia Walsh discusses ‘employee love’ in PMFarma Our Chief Creative Officer, Olivia Walsh, has published an article in PMFarma on the importance…apple tree14 September, 2020
News GIRA Mujeres, a Coca-Cola project, nominated for “Most Responsible Event” GIRA Mujeres event, that we organized and produced for Coca-Cola last year, has been nominated…apple tree16 September, 2020
News Jaime Lobera discusses communication during COVID, in Expansion Jaime Lobera, apple tree Managing Partner for Brand Strategy and Development, highlighted the need for…apple tree10 September, 2020
News Jaime Lobera discusses CaixaBank & Bankia brands in Expansion CaixaBank y Bankia son dos marcas con gran valor, lo que plantea un gran dilema…apple tree8 September, 2020
AnalysisArticle Branded Content and videogames, an epic combination The COVID-19 health crisis has upset the business plans of a wide range of businesses.…apple tree27 July, 2020
#appletreebytes in a biteLeaders The hotel industry’s “new normal”, with Federico J. González Federico J. González is the Global President of Radisson Hotel Group, one of the most…apple tree24 July, 2020
#appletreebytes in a biteLeaders The Nash Solution, with Fernando Trías de Bes Fernando Trias de Bes, the well-known economist and consultant, explains his solution for solving the…apple tree30 June, 2020
#appletreebytes in a biteLeaders Post-COVID Marketing: Trends and learnings from the crisis, with Gustavo Entrala Gustavo Entrala, consultant and expert in innovation and editor of the blog inspirinas.com, shares his vision…apple tree24 June, 2020
News “Una caña con…”, for Mahou, voted as the best Branded Content This week apple tree presented “Una caña con…” in this year's first edition of #…apple tree15 June, 2020
AnalysisArticle Cecilia Ossorio speaks at Onda Cero Radio Cecilia Ossorio, Head of Health Communications at apple tree, participates in the Radio Cuarentena podcast,…apple tree8 June, 2020
#appletreebytes in a biteLeaders Purpose Marketing, Business Transformation and Branded content, with José Luis Arbeo José Luis Arbeo, Marketing Consultant and Former Brand & Content Director of BBVA, shares his…apple tree5 June, 2020
#appletreebytes in a biteLeaders El País Retina and the keys for innovation, with Jaime G. Cantero Hablamos con Jaime García Cantero, Director Creativo y de contenidos de El País Retina, sobre…apple tree26 May, 2020
News Labelium appoints apple tree as strategic communication agency As their public relations partner and we will develop their strategic communication plan The Labelium…apple tree27 May, 2020
News Branded Content: now more strategic then ever Jacobo Zelado moderated the BCMA “Branded Content Today” session and highlighted the role of branded…apple tree22 May, 2020
#appletreebytes in a biteLeaders Brand Purpose & Strategy, with Jaime Lobera Jaime Lobera, Partner and Chief Strategy Officer of apple tree, talks about strategic communications with…apple tree20 May, 2020
News apple tree, nominated for best agency in Southern Europe We are delighted to have been ranked as one of the best agencies in the…apple tree15 May, 2020
News Jaime Lobera joins apple tree as Managing Partner for Brand Strategy and Development We are expanding our team of partners in Spain with the incorporation of Jaime Lobera,…apple tree13 May, 2020
#appletreebytes in a biteLeaders Logistics, at the core of business reinvention, with Alejandro Cubides Alejandro Cubides, Marketing Director of Envía and Member of the Board, explains the changes that…apple tree11 May, 2020
News apple tree develops 2 campaigns to help the UN tackle Covid-19 apple tree has developed two initiatives in order to collaborate with the United Nations (UN)…apple tree10 May, 2020
#appletreebytes in a biteLeaders Digitization and the world after COVID with Carina Szpilka Carina Szpilka, President of ADigital and Partner of K Fund, discusses the state of digitization…apple tree6 May, 2020
#appletreebytes in a biteLeaders “This is a pandemic, not a briefing”, with Kevin Brady (Droga5) Kevin Brady, Excutive Creative Director of Droga5 and one of the most recognized creatives in the World,…apple tree4 May, 2020
News Three apple tree strategies, finalists in the Dircom awards The “Keep growing” campaigns, for Corteva; “Quiero Cuidarme”, for DKV, and the presentation of the…apple tree30 April, 2020
News International experts from CNN to MercadoLibre star in the new #appletreebytes The now familiar sessions on communication, strategy and innovation organized by apple tree have been…apple tree29 April, 2020
News apple tree nominated at the SABRE Awards EMEA The “Keep growing…” campaign, created by apple tree for VidaCaixa, has been nominated and is…apple tree27 April, 2020
News apple tree joins ADECEC campaign for #comunicaciónvaliente From apple tree we enthusiastically join the campaign #ComunicaciónValiente and #ComunicaciónconValores of the Association of…apple tree24 April, 2020
News apple tree, new strategic communication agency of mesoestetic The internationally renowned dermo-cosmetics and aesthetic medicine company, mesoestetic Pharma Group, has chosen us to…apple tree22 April, 2020
#appletreebytes in a biteLeaders The digital consumer during the crisis with Borja Pesquera We spoke with Borja Pesquera, Managing Director of Labelium Spain, to learn about the impact…apple tree23 April, 2020
#appletreebytes in a biteLeaders CNN from home with Guillermo Arduino CNN journalist and Emmy awarded Guillermo Arduino explains how he has adapted to the confinement…apple tree17 April, 2020
#appletreebytes in a biteLeaders eCommerce in times of Covid-19 with Jaime Ramírez We discuss the impact of the COVID-19 crisis on eCommerce with Jaime Ramírez, Director of…apple tree15 April, 2020
AnalysisArticle Transforming events during the Covid-19 crisis The COVID-19 pandemic is showing us how the way the industry thinks about events is…apple tree6 May, 2020
#appletreebytes in a biteLeaders Creative activism with José María Batalla In a conversation with Carme Miró, apple tree CEO, José María Batalla, Founding Partner of…apple tree14 April, 2020
#appletreebytes in a biteLeaders Strategic & Human Vision with Carmen Bustos Discussing strategic and human vision with Carmen Bustos, CEO y Founder of Soulsight, who shares…apple tree8 April, 2020
#appletreebytes in a biteLeaders Political Communication and the COVID-19 Crisis with Jordi Rodríguez-Virgili We discuss political communication with Jordi Rodríguez Virgili, Vice-Dean of the UNAV's Communication Faculty. Jordi,…apple tree7 April, 2020
#appletreebytes in a biteLeaders Branded Content in quarantine with Roger Casas We discuss branded content with Roger Casas, CEO of El Cañonazo Transmedia and VP of…apple tree6 April, 2020
#appletreebytes in a biteLeaders AECC against the pandemic with Isabel Martínez-Noriega We spoke with Isabel Martínez-Noriega, Marketing and Communication Director of the Spanish Association Against Cancer,…apple tree3 April, 2020
#appletreebytes in a biteLeaders Strategic Foresight with Isabel de Salas During this session with Isabel de Salas, Strategy Director at Picnic and member of the…apple tree2 April, 2020
#appletreebytes in a biteLeaders Communication in Coronavirus times Olivia Walsh, Jacobo Zelada and Alejandro Domínguez share their opinions on the role of communication…apple tree30 March, 2020
AnalysisArticle Brands in the face of the COVID-19 crisis 5 Communication Keys to Surviving the Pandemic With the COVID-19 pandemic, the world is facing…apple tree2 April, 2020
News Selected to develop the corporate communication strategy for Caja de Ingenieros The Caja de Ingenieros Group has chosen us as its strategic partner to develop an…apple tree26 March, 2020
News Women 2020: more prominent, more mobilized, and more demanding Increased prominence of women and greater female mobilization in society. In recent years, we have…apple tree8 March, 2020
News #appletreebytes with Ferran Soriano, CEO of Manchester City Football Club The CEO of City Football Group, Ferran Soriano, was the protagonist of our latest #appletreebytes.…apple tree6 March, 2020
AnalysisArticle Why is Brand Purpose so in fashion? The development of a good corporate purpose is strategic, as we think and defend in…apple tree26 February, 2020
#appletreebytesLeaders Manchester City FC, the first football multinational Ferran Soriano, CEO of City Football Group, shared with us his vision of the future…apple tree5 March, 2020
News Boehringer Ingelheim selects us as Strategic Corporate Communications Partner The pharmaceutical company, Boehringer Ingelheim has chosen us as its strategic ally to design and…apple tree18 February, 2020
News Carme Miró, on the Dircom Board of Directors Our CEO, Carme Miró, has joined the new board of directors of the professional association,…apple tree17 February, 2020
News Developing an Employer Branding Strategy for Essity Essity, the leading international company in the hygiene and health sector, has selected us as…apple tree12 February, 2020
News Our campaign ‘A beer with…’ for Mahou, included in IPMARK best strategies The branded content project we developed for Mahou, and delivered via our in-house, audiovisual content…apple tree5 February, 2020
News BforPlanet, the initiative for a more sustainable world We are very proud to have supported Fira de Barcelona with the organization of the…apple tree4 February, 2020
News ManoMano selects us as strategic partner The leading European marketplace in home and garden DIY, has selected us to design and…apple tree30 January, 2020
News apple tree named most attractive agency for companies to entrust with a project According a study just published by El Publicista, apple tree was ranked as the agency…apple tree11 December, 2019
News 6 years as Best Agency to Work for Since 2014 apple tree has been at the top of the ranking, ‘Best agency to…apple tree11 December, 2019
News #appletreebytes with Jamie Angus, Director of the BBC World The latest #appletreebytes, organized by apple tree alongside the Diálogo de Políticas 2019 del World…apple tree31 October, 2019
News Our CEO, Carme Miró, International Speaker at the Second Oil and Gas Summit, in Bogotá Invited by the Colombian Petroleum Association (ACP), she shared the stage with Colombian President Iván…apple tree25 November, 2019
News New campaign for the European Union International Cooperation and development Programme in Nicaragua A positive and human focused campaign covering five real stories from people who have benefitted…apple tree6 November, 2019
#appletreebytesLeaders Fake news is like poison for societies, according to the BBC On this occasion, the guest speaker was Jamie Angus, Director of the BBC World Service…apple tree31 October, 2019
News apple tree, official partner to the World Leadership Policy Alliance – Club de Madrid World Leadership Alliance - Club de Madrid, the largest forum of democratically elected former presidents…apple tree25 October, 2019
News apple tree strengthens its creative department in Spain Juan Zilli, new Creative Director at apple tree Madrid apple tree has reinforced its senior creative team…apple tree25 September, 2019
News apple tree, the most innovative, creative and digital agency according to SCOPEN apple tree communications is also ranked as the most valued agency among professionals in the sector…apple tree17 September, 2019
News apple tree wins at the SABRE Awards LATAM The SABRE Awards LATAM recognised the digital institutional communication strategy for J. M. Santos, president…apple tree9 September, 2019
News Olivia Walsh, juror for FePI awards 2019 The International Festival of Independent Advertising (FePI) rewards the creativity, efficiency and innovation of independent agencies The…apple tree4 September, 2019
News 77% of CEOs do not have Twitter and 52% do not have LinkedIn Ginni Rometty (IBM) is the only female CEO in the Interbrand #100 and she is one of…apple tree22 July, 2019
#socialsceneAnalysis Social Brands: The most valuable brands on social media Which is the most popular brand on social media? Facebook, still king of the castle after…apple tree18 July, 2019
News New #SocialScene on the most valuable brands on social media 72% of followers of the top brands come from Facebook We have just published our most…apple tree18 July, 2019
News Gold at the Eventoplus Awards for our work with Mobile World Congress apple tree has been developing innovative new formats for MWC for over 10 years, revolutionizing…apple tree17 July, 2019
News Rewarded for our creativity at the ASPIDs 2019 apple tree won awards for three of its campaigns A year on and we continue…apple tree21 June, 2019
News Gold at the WINA Festival Awards Our campaign "My Heart, Your Heart" won at the WINA Festival, the largest festival in the…apple tree13 June, 2019
News apple tree wins at the SABRE Awards EMEA We won a European SABRE Award for our "Automatic Response" campaign The SABRE Awards EMEA Gala…apple tree28 May, 2019
News apple tree wins two awards at SaludFestival We won "Best performance in an international campaign" and "Best use of creativity in a…apple tree27 May, 2019
#appletreebytesLeaders Barcelona players could bring their own creativity and innovation to the club’s business model (more…)apple tree13 May, 2019
News #appletreebytes with Victor Font, Barça’s presidential candidate Victor Font shared his vision for the club's future in our last #appletreebytes On 30thApril we…apple tree13 May, 2019
News Alex Dominguez, apple tree’s Director of Innovation, appears in this year’s CIBECOM He was moderating a roundtable on bots, blockchain and digital security Alejandro Dominguez, our Director…apple tree13 May, 2019
News apple tree’s Bogotá office goes from strength to strength We continue to invest in the agency's growth worldwide Since we opened our Colombia office…apple tree6 May, 2019
News Recognition of our campaign for the World Heart Federation The campaign "My Heart, Your Heart" won at the Association Awards and is a finalist for the Sabre…apple tree24 April, 2019
#appletreebytesLeaders Branded content forms the base for newspaper advertising, for the NYTimes Branded content should always be created with the reader in mind. (more…)apple tree2 April, 2019
News Europcar Mobility Group entrusts us with its strategic communication We will manage the group's corporate communication and the communication of the Europcar, Goldcar and…apple tree4 April, 2019