#appletreebytes in a biteLeaders VW: zero emissions by 2050 Laura Ros, the CEO of Volkswagen Spain, explains how the iconic brand is the first…apple tree16 December, 2020
#appletreebytes in a biteLeaders Socially responsible investment is more profitable Joan Cavallé is the CEO of Caja de Ingenieros, a credit union in which the…apple tree15 October, 2020
#appletreebytes in a biteLeaders New, entirely digital, product launches in the agricultural sector Manuel Melgarejo is the President of Corteva Agriscience, the company of reference in seed technology, crop protection…apple tree28 September, 2020
#appletreebytes in a biteLeaders The hotel industry’s “new normal”, with Federico J. González Federico J. González is the Global President of Radisson Hotel Group, one of the most…apple tree24 July, 2020
#appletreebytes in a biteLeaders The Nash Solution, with Fernando Trías de Bes Fernando Trias de Bes, the well-known economist and consultant, explains his solution for solving the…apple tree30 June, 2020
#appletreebytes in a biteLeaders Post-COVID Marketing: Trends and learnings from the crisis, with Gustavo Entrala Gustavo Entrala, consultant and expert in innovation and editor of the blog inspirinas.com, shares his vision…apple tree24 June, 2020
#appletreebytes in a biteLeaders Purpose Marketing, Business Transformation and Branded content, with José Luis Arbeo José Luis Arbeo, Marketing Consultant and Former Brand & Content Director of BBVA, shares his…apple tree5 June, 2020
#appletreebytes in a biteLeaders El País Retina and the keys for innovation, with Jaime G. Cantero Hablamos con Jaime García Cantero, Director Creativo y de contenidos de El País Retina, sobre…apple tree26 May, 2020
#appletreebytes in a biteLeaders Brand Purpose & Strategy, with Jaime Lobera Jaime Lobera, Partner and Chief Strategy Officer of apple tree, talks about strategic communications with…apple tree20 May, 2020
#appletreebytes in a biteLeaders Logistics, at the core of business reinvention, with Alejandro Cubides Alejandro Cubides, Marketing Director of Envía and Member of the Board, explains the changes that…apple tree11 May, 2020
#appletreebytes in a biteLeaders Digitization and the world after COVID with Carina Szpilka Carina Szpilka, President of ADigital and Partner of K Fund, discusses the state of digitization…apple tree6 May, 2020
#appletreebytes in a biteLeaders “This is a pandemic, not a briefing”, with Kevin Brady (Droga5) Kevin Brady, Excutive Creative Director of Droga5 and one of the most recognized creatives in the World,…apple tree4 May, 2020
#appletreebytes in a biteLeaders The digital consumer during the crisis with Borja Pesquera We spoke with Borja Pesquera, Managing Director of Labelium Spain, to learn about the impact…apple tree23 April, 2020
#appletreebytes in a biteLeaders CNN from home with Guillermo Arduino CNN journalist and Emmy awarded Guillermo Arduino explains how he has adapted to the confinement…apple tree17 April, 2020
#appletreebytes in a biteLeaders eCommerce in times of Covid-19 with Jaime Ramírez We discuss the impact of the COVID-19 crisis on eCommerce with Jaime Ramírez, Director of…apple tree15 April, 2020
#appletreebytes in a biteLeaders Creative activism with José María Batalla In a conversation with Carme Miró, apple tree CEO, José María Batalla, Founding Partner of…apple tree14 April, 2020
#appletreebytes in a biteLeaders Strategic & Human Vision with Carmen Bustos Discussing strategic and human vision with Carmen Bustos, CEO y Founder of Soulsight, who shares…apple tree8 April, 2020
#appletreebytes in a biteLeaders Political Communication and the COVID-19 Crisis with Jordi Rodríguez-Virgili We discuss political communication with Jordi Rodríguez Virgili, Vice-Dean of the UNAV's Communication Faculty. Jordi,…apple tree7 April, 2020
#appletreebytes in a biteLeaders Branded Content in quarantine with Roger Casas We discuss branded content with Roger Casas, CEO of El Cañonazo Transmedia and VP of…apple tree6 April, 2020
#appletreebytes in a biteLeaders AECC against the pandemic with Isabel Martínez-Noriega We spoke with Isabel Martínez-Noriega, Marketing and Communication Director of the Spanish Association Against Cancer,…apple tree3 April, 2020
#appletreebytes in a biteLeaders Strategic Foresight with Isabel de Salas During this session with Isabel de Salas, Strategy Director at Picnic and member of the…apple tree2 April, 2020
#appletreebytes in a biteLeaders Communication in Coronavirus times Olivia Walsh, Jacobo Zelada and Alejandro Domínguez share their opinions on the role of communication…apple tree30 March, 2020
#appletreebytesLeaders Manchester City FC, the first football multinational Ferran Soriano, CEO of City Football Group, shared with us his vision of the future…apple tree5 March, 2020
#appletreebytesLeaders Fake news is like poison for societies, according to the BBC On this occasion, the guest speaker was Jamie Angus, Director of the BBC World Service…apple tree31 October, 2019
#appletreebytesLeaders Barcelona players could bring their own creativity and innovation to the club’s business model (more…)apple tree13 May, 2019
#appletreebytesLeaders Branded content forms the base for newspaper advertising, for the NYTimes Branded content should always be created with the reader in mind. (more…)apple tree2 April, 2019
#appletreebytesLeaders J.M. Santos: revolutionizing institutional communication The institutional communication of Santos, Former President of Colombia and Nobel Peace Prize winner (more…)apple tree14 December, 2018
#appletreebytesLeaders Hawkers: the social selling revolution Social selling: In December 2013 four friends from Elche set up a business that revolutionised…apple tree25 October, 2016
#appletreebytesLeaders Airbnb: A new way to travel AirBnb is a platform that lets travellers from all over the world connect with hosts…apple tree7 July, 2016
#appletreebytesLeaders Snapchat More than 60% of mobile phone users between 13 & 34 years old use Snapchat.…apple tree17 March, 2016
#appletreebytesLeaders Lonely Planet: The power of an app Apps are a fundamental tool for improving user experience, for their ability to offer a…apple tree16 February, 2016
#appletreebytesLeaders Google: Profession, Youtuber First came the blogger ‘boom’, then came podcasters and now it is the turn of…apple tree8 April, 2014