APPLE TREE, in collaboration with the Goiko’s in-house team, leads the 360º campaign that champions GOIKO’s best seller as Spain’s best-selling gourmet burger.
‘In Spain, Kevin Bacon is a hamburger’ is the slogan chosen for GOIKO’s new campaign after observing that the hamburger is more widely recognized in Spain than the legendary Hollywood actor. In an exercise of complicity with its fans, the brand highlights its best seller through this 360º campaign that was launched without a logo -because if you know, you know- in Madrid and Barcelona on June 13 in several media outlets.
Designed in conjunction with APPLE TREE, the campaign pays tribute to what has become the country’s best-selling gourmet hamburger and which, without a doubt, is already an element of popular culture nationwide. The ‘Kevin Bacon’ was presented to society in 2014 and stands out mainly for the careful elaboration of its ingredients. As a key detail, all the advertisements have a QR that redirects to a video in which consumers recognize the icon that is this hamburger and where a very familiar voice – the voice actor who represents the other Kevin Bacon in Spanish – narrates its greatest achievements.
In this way, APPLE TREE reinforces their positioning as a strategic communications agency by applying, once again, their “NEW THINKING” philosophy for the implementation of 360º campaigns.