Club de Madrid called upon APPLE TREE’s NEW THINKING for the redesign of its corporate communication strategy, rebranding and renewal of its corporate visual identity. The agency will help define the organization’s key messages, as well as review the storytelling in order to better transmit the work undertaken by Club de Madrid.
This independent, non-partisan and non-profit organization that brings together more than 100 former heads of state and prime ministers from more than 70 countries, as well as a wide network of experts and academics, has as one of its key objectives the strengthening of democracy. Its mission is to reinforce leadership and institutional capacity around the world in order to better address major national and global challenges.
With a clearly strategic vision and after carrying out in depth analysis of both the client and the context and current trends, the APPLE TREE team developed a rebranding and a simpler, more modern, timeless and impactful visual identity, that would better represent the nature of this forum.