Invited by the Colombian Petroleum Association (ACP), she shared the stage with Colombian President Iván Duque, gave a keynote address and participated in a panel with top-level experts.

The Second Oil and Gas Summit, an event held in Bogotá on the 13th , 14th and 15th of November, counted with the presence of our CEO, Carme Miró. During the three-day summit, attended by more than 3,500 professionals, Carme, who was invited by the Colombian Petroleum Association, not only had the honor of being one of the 50 guest speakers at the summit, but also participated in a round table with experts in reputation, politology and the oil sector.

Among the participants of the contest, there was also institutional representation of the highest level: The President of the Colombian Republic, Ivan Duque, closed the Summit.

Carme´s conference was on “Building public policy and decision-making in the digital age”. In it she commented on the great opportunity that the industry has to generate a favorable opinion on social media networks, connecting more and better with the public, she explained how to identify the real influencers, thanks to an apple tree methodology called “The Science of Influence” and detailed how to act when faced with fake news. All these aspects of the digital age are absolutely key to the good development of the oil and gas industry in Colombia.

Carme participated in a round table with Claudia Palacios, a renowned Colombian journalist and former CNN correspondant, Juan Fernando Giraldo, co-founder of the monitoring service Buho Media, and María Victoria Riaño, president of the oil company Equión.

In terms of communications, Carme valued above all that: “Successful companies are not only looking to sell products, but that they are also betting on making the world a better place.” Regarding influencers, she commented that: “Not everyone has real impact, we must apply a valid methodology when choosing them and working with them in order to ensure that we can retain them and turn them into good brand advocates. Only this way will we be able to send our message to the audience efficiently.”